Work Experience

Kidod Science and Technologies Ltd. Business/Strategy Analyst

• Spearheaded U.S. market entry strategy for a non-invasive cancer diagnostic platform, including partnership identification, clinical trial opportunities, pricing strategy, and customer segmentation.

• Co-developed marketing assets and investor materials that supported Kidod in securing a seed raise.

• Refined website content and brand storytelling to communicate clinical value to investors and physicians.

• Designed a forecasting model estimating patient uptake by cancer type and adoption pathway, providing insights to

  inform launch and commercialization strategy.

Merck & Co. (MSD Turkey) Business Development Intern

• Developed a competitive landscape report about an upcoming Phase 2 schizophrenia drug, providing an in-depth analysis of unmet medical needs, market acceptance, and SWOT analysis.

• Analyzed and presented research and findings to the market research team on the potential changes in healthcare laws and regulations affecting drug pricing and reimbursement.

• Revised and updated drug databases on relevant side effects, meticulously reviewing 10+ drug report papers.

Ernst & Young (EY) Consulting Intern

• Conducted market research and surveyed 50+ consumers across three Middle Eastern regions to assess demand trends and inform go-to-market strategy for a new product line.

• Executed pricing analysis for new products, incorporating demand elasticity considerations to enhance competitiveness in the market; analysis yielded a 10% improvement in projected revenue margins.