For Archer Aviation, our team built a full LA28 Olympics launch and branding strategy that positioned Midnight as the signature mobility experience of the Games. We developed a digital storytelling narrative that connected Archer’s speed, silence, and futuristic design with the spirit of elite athletic performance, drawing directly from the athlete-driven concepts in our deck. Using Olympic and Paralympic ambassadors like Michael Phelps, Jordan Chiles, and Ezra Frech, we crafted storylines that blended their personal journeys with Midnight’s promise of time-saving, clarity, and possibility.Each athlete’s campaign paired emotional storytelling with cinematic visuals of flying in Midnight and performing on the world stage.

We also mapped a full digital ecosystem with Instagram carousels, TikTok storytelling, and social taglines like “Silence in Motion” and “Where Champions Recharge” to build global buzz ahead of the Games. Overall, our work combined brand strategy, athlete partnerships, and Olympic-scale storytelling to introduce Archer not just as a transportation option, but as the official symbol of future mobility at LA28.